Jennifer Halter Baceda

General Manager, YLiving

Since September 2012, Jennifer Halter Baceda has been leading the YLiving team as General Manager.  Before joining YDesign Group, Jennifer managed e-commerce businesses at Levis Strauss & Co and Gap Inc as a Senior Director.  Trained as a buyer in traditional retail environments at Macy’s East and Saks Fifth Avenue, she transitioned to e-commerce when she launched in 2000.

Jennifer holds a BS from Babson College, and lives in the San Francisco Bay Area with her husband and three children.